Fashion Video or Runways shows

What is the best way to show a collection, is it still the runwayshow, or the fashion video? Shows are fun, they create a buzz, lots ofexcitement, lots of press and most shows are videoed. Of course they islots of waiting, of hours of preparation and lots of money that goesintocreating a show. The fashion video is still relativley new but lastseason we saw a few video's like "Wendy Bird" on YouTube. It's directed by Ellen Von Unwerth staring Kirstin Dunst and Autumn winter collection 06 by Erin Fetherston. Maybe we need to have both?