The Doll.org

A lecture from thedoll.org.

Lee LapthorneMA – Creative Director of doll was a speaker at this event. He talked about thechallenges new designers face and that once you've had your first a catwalk show why it'simportance to be able to show each season.

What do you need to beconsidered for On/Off?

You need the basics: a lookbook, a website, stockists, proof that you are able to manufacture yourcollection. Ok so you might feel that if you have all this you’re not a newdesigner. But really these are the basics.

One of the questionsasked was "Is the new designer forced to be a luxury designer because theycan’t compete with the high street?” Maybe this is true. Also said was thatthere is going to be a culling, a fall in the market as London i s oversaturated with designers. Anythoughts?

Anyone who meets AmieeMcWilliams is going to adore her. First of all she is very striking, she'scaptivating, you look at her and you just want to know know her. Amiee spoke atthe lecture and talked about puting together her collection and all the hoursit really takes, and the team that supports her.