Aquascutum

The Shop Bluebird had a party last night to celebrate Aquascutum's Women's AW 08 collection. Michael Herz - Aquascutum's Womenswear Designer with the very charming Jasmine Guinness Aquascutum is 155 years old and they still make all their core products in Northamptonshire. There are so many challenges for a heritage brand - how do you keep what's unique and special about your brand while moving forward? When I think of Aquascutum I tend to think of menswear. They have a long prestiges history of menswear: in 1854 during the Crimea war British army officers wore Aquascutum coats, even Churchill worn Aquascutum. Over the years many fabulous women have also worn Aquascutum: the Vintage collection includes pieces worn by Marlene Dietrich, Bette Davis, Audrey Hepburn, and Sophia Loren! Spring Summer 08 campaign with Gisele Bündchen! One of the coats that I love is the Indra Coat with Paralia hat. it's very classic but modern at the same time and I love the print. Courtney Blackman, Michael and Louis Mariette - milliner and Jessica Moor of Cult Beauty