Booking A Model

I've spent the past couple of days looking at models. It's so hard to find the perfect model - it's all about casting and the right model is 80% of the work.Summer is slow so everyone's away. But really there are so many talented models. It can be really hard for a new designer to chose - who is going to be the face of their brand, is this face is going to sell the collection? It's a lot of responsibility & pressure for a model. There are other things that influence your casting: the brief, the budget and scheduling. The model booker can make a huge difference; they're usually quick and can send you a selection of models within minutes and if someone you like isn't available they might be able to recommend someone else.I'm always choosing models as part of team decision. It's quite fun to chose a model for ones own project. When I did my fashion talk at the Barbican I wanted to have a model. I think it's difficult for a model to stand in front of a live audiences and be comfortable.Alys Hale from Storm Models was perfect, she looked great in the clothes and she was really fun and personable. People always think it's just about how the model looks but her personality and attitude really count!