Ethical Fashion Sometimes just looks like Fashion!

I did a fashion shoot the other day with ethically made clothes. 15 graduate students from the UK went to South Africa & Ghana to work with underdeveloped remote communities to create more business. The students worked with local artists and designers assisting them in the making of a new collection. The collection will be sold on line in October.

I do enjoy working on shoots - but before the actual day of the shoot the preparations can be quite stressful. The casting is vital and takes up the most time, then organizing the hair and make up and of course finding any accessories: shoes, tights etc that we might need for the shoot. Fortunately the better prepared you are the more likely the shoot will come together in the end.The models were so great and so much fun as everyone was quite excited to be part of such a cool project! 

Anyway I was able to book one of the model for a show for London Fashion Week - which starts tomorrow. I'll keep you posted as I've been working on several shows so it should be a good week!!!

If you like an item, maybe a dress, are you more likely to buy it because it was ethical made or is that just a bonus?