Pure London - Fashion trade show

There are about 950 brands exhibiting at Pure London. There are catwalk shows several times per day, trend presentations by WGSN and interviews by Vogue.com. It's interesting to visit the stands and see what makes a brand stand out and what makes a new brand trustworthy.

Rakish Heels and Nico Didonna

Ian Stuart (who does great wedding dresses) with his model at Pure London.