Donna Ida - Birthday Celebrations and The Industry

Donna Ida, the Queen of Denim has just celebrated her 5th birthday (her shop's 5th birthday!

'It literally feels like yesterday that I opened our first boutique in Chelsea - so much has happened in five years and we've achieved a lot!  I often look back and remember when it was just me with my laptop and an idea sitting in my flat.  I wish I could fast-forward to five year's time from now and take a peek into the future, it'll be interesting to see where we are at the ten year mark.  The secret is to love what you do and be passionate.  I love denim, I always have and I always will.  There's nothing else that's as cool, fashionable and easy to wear.  As the famous quote goes, find a job you love and you'll never work a day in your life!'

It's quite impressive that in only 5 years Donna Ida has opened 4 shops and sells online. Donna Ida will be interviewed by Dolly Jones of Vogue.com at The Industry London on October 26. For more information visit The Industry London.

Photo by Jackie Dixon.