52 Greek Street - The Shop With No Name...

 This is a great clothes shop in the heart of Soho - it's packed with a lot of clothes, but the edit is so clear (and cool!) - it's great to see a shop with such clear branding, because a lot of shops try to cater to a variety of customers and end up watering down their branding so much that they're hard to relate to.

I gave them a call (02072874118) to clarify the name of the shop, and they confirmed that they don't have a name...! I guess clear branding is about being unique, and no having a name is certainly unique.