AllSaints Film - Retail is changing

[vimeo 70932830 640 480]It's interesting to see how retail is changing. All Saints has created a fully operational film unit with chief creative director, Wil Beedle.  They've developed a film company focusing on music and fashion, and the videos are more interesting than your average fashion film or commercial - the films are still all about All Saints -  about the life style - the brand DNA.Their debut film New Music City is a documentary giving a good insight into Kings of Leon, filmed mostly in Southwest Festival in Texas and Nashville. Loved  "Sun City" with a model enjoying the sun in an All Saints Ember Bikini and Walker Leather Biker Jacket and she's kicked off her boots. [vimeo 66631827 640 480]